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Privacy Policy

Your privacy matters to us. This page explains how Thrive Wellness Center collects, uses, and protects information shared through our website.

Thrive Wellness Center Last Updated: March 2026

Thrive Wellness Center ("we," "us," or "our") is committed to protecting your privacy and safeguarding your personal and health-related information. This Privacy Policy explains how we collect, use, disclose, and protect information obtained through our website (thrivear.com) and in connection with the care and services we provide. This policy is maintained in accordance with applicable federal and state privacy laws, including the Health Insurance Portability and Accountability Act (HIPAA).

By using our website, you agree to the terms outlined in this Privacy Policy. If you do not agree, please discontinue use of this website.

Information We Collect

We may collect the following types of information when you interact with our website or our office:

Personal Information You Provide: When you voluntarily submit information through our website, such as filling out a contact form, booking an appointment, taking a quiz, or requesting information, we may collect your name, phone number, email address, and any additional details you choose to share. Submitting information through this website does not establish a doctor-patient relationship.

Protected Health Information (PHI): When you become a patient of Thrive Wellness Center, we create a record of the care and services you receive. This record may include information about your health condition, treatment history, and billing details. PHI is handled in strict compliance with HIPAA regulations.

Automatically Collected Information: Our website may automatically collect certain technical information, including your IP address, browser type, device information, pages visited, and referring URLs. This information is collected through cookies, analytics tools, and similar technologies and is used to improve website performance and user experience.

How We Use Your Information

Information collected through our website and in connection with your care is used for the following purposes:

  1. ‍Responding to Inquiries: To reply to questions, requests for information, or appointment scheduling submitted through our website.‍
  2. Treatment: To provide you with the chiropractic care you require. Your PHI may be shared with healthcare professionals directly involved in your care so they can understand your health condition and needs.‍
  3. Payment: To process billing and receive payment for services provided. This may include sharing your PHI with insurance companies, billing services, or other third-party payers to facilitate reimbursement. For example, we may need to provide your insurance plan with information about your treatment so it can determine coverage.‍
  4. Healthcare Operations: To support the quality and efficiency of our practice. This may include using your PHI to evaluate staff performance, conduct quality assessments, or comply with applicable laws and insurance requirements.
  5. ‍Communication: To send appointment confirmations, reminders, follow-up messages, and other communications related to your care or inquiries.
  6. ‍Website Improvement: To analyze how visitors use our website so we can improve content, functionality, and user experience.

Disclosure of Your Information Without Consent

In accordance with HIPAA, Thrive Wellness Center may use or disclose your PHI without your written consent in the following situations:

  1. ‍De-identified Information: Information that has been stripped of all identifiers and cannot be used to identify you.‍
  2. Business Associates: To trusted third parties that assist us in essential business functions (such as billing companies or IT service providers), provided they have agreed in writing to appropriately safeguard your PHI.Personal Representatives: To a person who, under applicable law, has the authority to make healthcare decisions on your behalf.
  3. ‍Emergency Situations: To obtain or render emergency treatment, with efforts made to obtain your consent as soon as possible, or to coordinate care with authorized disaster relief entities.
  4. ‍Public Health Activities: To public health authorities as authorized by law for the purpose of preventing or controlling disease.‍
  5. Abuse, Neglect, or Domestic Violence: To appropriate government authorities when required or authorized by law, particularly when disclosure is necessary to prevent serious harm.‍
  6. Health Oversight Activities: To government agencies conducting audits, investigations, or other oversight activities as required by law.
  7. ‍Judicial and Administrative Proceedings: In response to a court order, subpoena, or other lawful legal process.‍
  8. Law Enforcement: To law enforcement officials in certain circumstances as required or permitted by law.
  9. ‍Threats to Health or Safety: When we believe disclosure is necessary to prevent or lessen a serious and imminent threat to the health or safety of a person or the public.
  10. ‍Workers' Compensation: To individuals or entities involved in the Workers' Compensation system when required by applicable law.
  11. ‍Coroners, Medical Examiners, and Organ Donation: As necessary for identification, cause of death determinations, or organ and tissue donation purposes.
  12. ‍Research: For research purposes, subject to governmental requirements that protect the privacy of your PHI.

Your Rights Regarding Your Information

As a patient of Thrive Wellness Center, you have the following rights under HIPAA:

  1. ‍Right to Access: You may request access to your PHI maintained by our office.
  2. ‍Right to Amend: You may request that we amend your PHI if you believe it is inaccurate or incomplete.
  3. ‍Right to an Accounting of Disclosures: You may request a list of certain disclosures we have made of your PHI.
  4. ‍Right to Request Restrictions: You may request restrictions on how we use or disclose your PHI for treatment, payment, or healthcare operations.
  5. ‍Right to Confidential Communications: You may request that we communicate with you about your health information in a specific way or at a specific location.
  6. ‍Right to a Copy of This Notice: You may request a paper copy of this Privacy Policy at any time.

To exercise any of these rights, please contact our office directly.

Third-Party Tools and Services

Our website uses third-party tools and services to help us operate effectively. These may include website analytics platforms, appointment scheduling software, form submission tools, call tracking services, and customer relationship management systems. These third-party services may collect information according to their own privacy policies and security practices. While we work with reputable vendors, Thrive Wellness Center is not responsible for the privacy practices of third-party websites or services.

Our website may also contain links to external websites. We are not responsible for the privacy practices or content of those sites and encourage you to review their privacy policies before providing any personal information.

Data Security

We use appropriate administrative, technical, and physical safeguards to protect the privacy and security of your information and to prevent unauthorized access, use, or disclosure. The privacy of PHI in patient files is protected during transport by placing files in secure containers and keeping them in the custody of authorized Thrive Wellness Center personnel at all times.

While we take reasonable steps to protect your information, no method of electronic transmission or storage is completely secure. By using this website, you acknowledge and accept this inherent risk.

Children's Privacy

Our website is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13 through our website. If you believe we have inadvertently collected such information, please contact us immediately so we can delete it.

Changes to This Privacy Policy

This Privacy Policy may be updated periodically to reflect changes in our practices, technology, or legal requirements. Any updates will be posted on this page with a revised effective date. We encourage you to review this page periodically.

Contact Us

If you have questions about this Privacy Policy, your privacy rights, or how your information is handled, please contact us:

Thrive Wellness Center 4155 N Steele Blvd #10 Fayetteville, AR 72703 Phone: (479) 439-8121 Email: info@thrivear.com